Adriana Aguilar Farjat

a passionate marketing professional with over 15 years of experience dedicated to helping small business owners achieve their goals. As a fellow small business owner, I understand the challenges you face and am here to offer friendly, expert advice on marketing strategies, brand development, and customer engagement. Join me as we navigate the exciting world of small business marketing together!

Showit vs WordPress

Which is Better for Your Small Business? If you’re a small business owner deciding between Showit and WordPress to build your website, you’re not alone. Both platforms have unique advantages, but your choice can have long-term effects, especially when it comes to SEO and retaining customers. Let’s dive into a simple breakdown of the pros

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The Hidden Cost of DIY Social Media.

Why Time Management is Crucial for Small Business Owners Introduction: As a small business owner, your time is your most valuable asset. It’s easy to think that creating social media content is quick and straightforward, but the truth is, managing social media effectively requires strategy, creativity, and consistency. This blog explores the hidden costs of

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5 Common Small Business Website Design Mistakes and How to Avoid Them

Your website is often the first impression potential customers have of your business. It’s your digital storefront, and just like a physical store, it needs to be welcoming, easy to navigate, and visually appealing. Unfortunately, many small businesses fall into common design traps that can hurt their online presence. In this blog post, we’ll explore

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Understanding Buyer Personas. The Key to Compelling Content and Clear Strategy for Your Small Business

What is a Buyer Persona? A buyer persona is a detailed, semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It includes demographic information, behavior patterns, motivations, and goals. Essentially, it’s a tool that helps you understand and empathize with your customers better, allowing you to tailor

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Top 5 Instagram Feed Trends for 2024

Stay Ahead of the Curve: Top 5 Instagram Feed Trends for 2024 In the fast-paced world of social media, staying updated with the latest trends is crucial for maintaining a strong online presence. For small business owners in Vancouver, particularly women-owned and LGBTQ2+ businesses, leveraging these trends can make a significant difference in reaching and

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