BoostBC News

Stay updated with the latest news, announcements, and insightsfrom BoostBC Consulting. This category covers company updates, success stories, events, and industry developments that affect small business marketing in Vancouver and beyond. Keep informed about what’s happening at BoostBC and how we are helping local businesses grow.

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Showit vs WordPress

Which is Better for Your Small Business? If you’re a small business owner deciding between Showit and WordPress to build your website, you’re not alone. Both platforms have unique advantages, but your choice can have long-term effects, especially when it comes to SEO and retaining customers. Let’s dive into a simple breakdown of the pros […]

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The Hidden Cost of DIY Social Media.

Why Time Management is Crucial for Small Business Owners Introduction: As a small business owner, your time is your most valuable asset. It’s easy to think that creating social media content is quick and straightforward, but the truth is, managing social media effectively requires strategy, creativity, and consistency. This blog explores the hidden costs of

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5 Common Small Business Website Design Mistakes and How to Avoid Them

Your website is often the first impression potential customers have of your business. It’s your digital storefront, and just like a physical store, it needs to be welcoming, easy to navigate, and visually appealing. Unfortunately, many small businesses fall into common design traps that can hurt their online presence. In this blog post, we’ll explore

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Understanding Buyer Personas. The Key to Compelling Content and Clear Strategy for Your Small Business

What is a Buyer Persona? A buyer persona is a detailed, semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It includes demographic information, behavior patterns, motivations, and goals. Essentially, it’s a tool that helps you understand and empathize with your customers better, allowing you to tailor

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The Importance of Choosing the Right Logo

Keep It Simple, Reflect Your Values, and Think Long-Term In the competitive landscape of small businesses, especially in the construction, food, and service industries, your logo is a critical element of your brand identity. It’s the first visual representation of your company that potential customers encounter, and it sets the tone for their perception of

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